Those of us who have followed Google's green ways know better. The company has had a fine tradition of green:
“My first reaction when I read about this was, ‘Is this a joke?’” said Jordan Rohan of RBC Capital Markets. “I’ve written off Google’s competition as a threat to Google’s long-term market share gains. But I haven’t written off Google’s own ability to stretch too far and try to do too much. Ultimately, that is the biggest risk in the Google story.”
Robert Peck of Bear Sterns agreed that “the headlines were a little scary at first” and said investors were initially worried that this was another example of Google “trying to bite off more than they can chew.”
- Founder's Sergey Brin and Larry Page were early investors in Nanosolar, one of the hottest Silicon Valley solar startups, and in Tesla Motors (which incidentally was named by Greentechmedia as one of the Top 10 clean tech startups of the year)
- Google has developed cutting-edge energy efficiency technology to power and cool its data centers in the U.S. and around the world and joined other industry leaders to form the Climate Savers Computing Initiative, a consortium that advocates the design and use of more energy-efficient computers and servers.
- Generating electricity for its Mountain View campus from a 1.6 Megawatt corporate solar panel installation, at the time the largest, and still one of the largest in the U.S.
- Accelerating development and adoption of plug-in vehicles through the RechargeIT initiative. (See also previous post)
- Working on policies that encourage renewable energy development and deployment, such as a U.S. Renewable Energy Standard, through Google.org, its philanthropic arm.
Let's cut the justifications and get down to what this blog is about--Solar. One of Google's flagship partnerships under this initiative is with eSolar, California-based company developing solar thermal technology for utility-scale deployment, which boasts ease of transportation and installment, modularity, scalability, redundancy, and resilience against wind tear.
An eSolar windfarm (source: eSolar)